Check out what some of the industry’s top sites and magazines have been saying about the current problem and how we’re solving it.

People Talking About This Problem

Enviornmental Focus

"Phosphate is detrimental to our environment, oceans & sources of clean drinking water it's a direct contributor to the deoxygenation of our streams & rivers."

- U.S. Department of Health & Human Services

Enviornmental Focus

Manufacturers have to show that chemicals are safe before they introduce them. In the U.S., chemicals are innocent until proven guilty.

- Upworthy

Enviornmental Focus

Scientists and researchers are concerned that many of these chemicals may be carcinogenic or wreak havoc with our hormones, our body's regulating system.


People Talking About Us

Enviornmental Focus

“We started with the mindset of taking harmful chemicals out of people’s homes.”

- Bostinno

Enviornmental Focus

“Cleancult is the best solution for people with sensitive skin and allergies who need an effective clean without toxic cleaners.”

- Boston Globe

Enviornmental Focus

“Cleancult delivers the most effective, non-toxic laundry detergent directly to your door monthly.”

- Boston Business Journal

The Cleancult brand is oh so clean with a mix of professionalism and humor (just like our team). We strive to design and deliver the absolute best user experience in laundry while creating a playful and snarky brand.

Our brand goal is to redefine how environmental companies brand themselves and inspire a new generation of responsible purchasing.

There are fairly strict guidelines in the brand style guide. We’re particular about color usage, type treatments, and the amount of white space used (we've thought about it alot!).